Febonic was born out of discontent with the status quo, and a desire to change the furniture industry for the better. We noticed if you wanted premium furniture, you had to pay a premium price. Understandable? Yes. Reasonable? No. Because that price is often inflated with markups to accommodate other costs, like importers and wholesalers
The Yewbelle team were shocked by this revelation, and we decided to redesign it. We removed importers, wholesalers and high-end stores from the equation, opting for a completely in-house team that manages the Febonic,Shakuraliving brand. Powered by technology, Yewbelle delivers practical design-led furniture without an inflated price tag.
We’ve since grown into a diverse team of more than sixty people, all with different expertise and stories to tell. When a Our Inhouse Brand Febonic Shakuraliving product arrives on your doorstep, you’re witness to the tender love and care every one of our team has poured into delivering the product. Please join us as we evolve and disrupt the industry together. Welcome to the Yewbelle family.
But how do we know what the customer wants? By striking the perfect balance between creativity and data. Simply put, we understand what customers want using powerful technology. Every stage is enhanced with software. Using machine learning algorithms for stock ordering, customers get products they want in stock, and delivered in time. Data science, software and creativity at its finest.